Gelya Sheshenina — Brand & Creative Director

About

(01) — The story so far

I work at the intersection of brand, marketing and creative communications.

Over the past 8 years at Yandex, I grew from Creative Producer to the Head of a creative studio, leading multidisciplinary teams across PR, brand and digital communications.

For the past four years, I led the studio, developing integrated campaigns and special projects across mobility, foodtech and e-commerce. Working closely with PR and marketing teams, I led projects from strategy and creative development to production and launch.

What I Bring

(03) — The work

01Digital special projects that generate conversation around brands

02Brand collaborations with artists, creators and cultural partners

03Social-first campaigns designed to earn attention, not just buy it

04Events and activations with strong PR and viral potential

05Merchandise people genuinely want to own and share

06Long-term creator and influencer relationships beyond paid partnerships

07Cross-functional leadership across strategy, creative, PR and production

08End-to-end ownership — from idea and budgeting to launch and delivery

Known For

(04) — The reputation

01Turning business goals into ideas people actually talk about

02Finding unconventional ways to make brands part of culture

03Bringing together the right people to deliver ambitious projects

04Navigating complex production while keeping creative quality high

05Building repeatable creative processes without losing originality

Core Strengths

(05) — The toolkit

Brand strategy Creative direction Digital special projects Brand collaborations Integrated campaigns Creator & influencer partnerships Event concepts Merchandise development Cross-functional leadership Stakeholder management Production management